Efficiency
Reuse links for the same product + subids
Publishers often promote the same product across posts. With the same subids, TrafSeek reuses the short link so your list stays clean and clicks aggregate cleanly.
When to reuse
- The same channel and series resurface the SKU (e.g. weekly deal roundups).
- You want total clicks for product × channel, not per-post splits.
- Creative is copied across surfaces but tracking grain stays the same.
When to take a new link
Need a channel split or A/B? Change subids and take again — you get a new short link with separate stats. Example: IG posts use subid3=post; Stories use subid3=story.